How do buyers search for homes?
Where do buyers themselves look?
According to recent surveys by the National Association of Realtors (NAR) in the United States and the Canadian Real estate Association (CREA) they look in these places:
Exposure to neighbours and friends
When buyers have a choice they generally will choose to live close to where they were brought up, i.e. close to their friends and relatives. These are the first group they will discuss their plans with and they help the buyers by giving them leverage. They have a number of eyes on the look-out for the right home. This makes a sign on your home critical to the home selling process.
What does all this mean to you?
It means
that if you’re preparing your home for sale, you need to ensure your marketing
plan takes into account all the ways buyers are finding properties — so you can
be sure that they will find yours.
Exposure to REALTORS®According to the last NAR Survey of Home Buyers and Sellers, 95% of homes sold on the open market are sold by REALTORS®.
Buyers prefer to work with agents for numerous reasons including:
How do we expose your home to REALTORS® and their buyers?
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